What is your next step when you have a brand new shiny website, with
no strategy for marketing it? Well, for starters you can have a web
based mass media meeting. This is really a quite simple method. You can
possibly hire a professional to create a web news release and then have
it evaluated by an editor, or you may be fearless and also take your
chances by just creating it on your own. When you decide to do it
yourself you take a big chance of ending up either quite discouraged, or
shut down completely.
There are additional techniques for
marketing your new site however; you can always go the route using pay
per click advertising. This is an excellent method of not just promoting
your website, but a fairly easy manner of branding your site and
yourself as well. Just how this type of program will work is you sign up
for a system like Google AdWords; generally you'll want to discover the
most effective keywords intended to describe exactly what you're
advertising from your Internet site.
Anytime someone would go to your website by simply clicking on the
paid website link, these folks will find that it takes these individuals
to your Internet site and right into the thick of the sites content.
This really is the regrettable portion, each time somebody clicks onto
your website from your pay per click marketing advertisement; you find
yourself paying for each and every visitor to your site. Even though
this may very easily be a very small charge from.10 to.50 cents for each
click, the thing to remember will be even if these people click your
Internet site and you also pay the particular click fee, there is
certainly absolutely no assurance that they'll buy from your website.
This
could very easily become a really expensive practice if you are
receiving many website visitors, with no purchasers. This is where you
have to pay for people to view your website but not paying. You may
already know this is not a way for you to run a business. From time to
time individuals will even go to the level of employing a company that
guarantees web traffic. This service states that they can change
visitors to your website, or get website hits if you want.
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SO GET THE TRAFFIC YOU NEED KNOW FOR YOUR WEBSITE.
To make money online you need people to come to your website and you
need a way to convert those visitors into customers. I’ll focus on eight
ways you can start driving more visitors to your website.
The first, fastest, and perhaps easiest way is to buy visitors with
Google Adwords and other pay per click search engines. Especially with
Google Adwords, you can be up and running in an hour or less. Just sign
up for an account at Adwords.com, create a campaign, create an ad group,
enter some keywords, and your ad will start showing for those keywords
in approximately 10-20 minutes. There are definitely right and wrong
ways to go about using Google Adwords and I suggest you buy a book about
Google Adwords, or get Perry Marshall’s course.
A second way to drive traffic to your site will take longer, but you
won’t be paying per click. You can optimize your site for the search
engines. This is called SEO or sometimes SEM (for search engine
marketing). It’s important to know what keywords to focus on, and Google
Adwords is great for determining which keywords make you money. But
once you know what your “money words” are, you can start driving traffic
to your site though the natural search engine listings. Brad Fallon has
a great course called Stomping the Search Engines which tells you just
about everything you need to know about how to get listed and rank well
in the 3 major search engines Google, Yahoo, and MSN.
A third way to drive traffic to your website is article marketing. This
is the brilliant strategy of writing articles and submitting them to
article directories. What happens is that webmasters will find and put
your article on their sites so that your content is displayed on many
websites. You also include a resource box with your article that links
to your site. The link will help you rise in the search engines and the
article itself may encourage visitors to your site.
A four way to get visitors to your site is to write and submit press
releases. Your press release can be picked up by major publications and,
just like articles, you can get visitors from the content of the press
release, but you may also get some great links which will help you out
in the search engines. Marc Harty has a great course for using press
releases to drive traffic.
The fifth method for driving visitors to your site is to have a blog.
The reason that blogs are so good at driving traffic is that the search
engines love them because they provide fresh content, and because they
are available through RSS feeds, webmasters can post your blog content
on their sites which can then drive traffic to you (much like how you
would get traffic from article marketing). If you are totally new to
blogging, you might want to try Google’s free service Blogger.com or if
you are ready to take the next step, you can move to another free
service called Wordpress. Wordpress seems to be a much more effective
SEO solution than blogger, but there is more to setup on your website.
Sherman Hu has a great set of word press tutorials that you can watch to
setup and use Wordpress for driving visitors to your site.
